Trade Shows International Ltd
MEAF
Organised & presented by: PROGRAMMESaturday 24 April 2010
Design & Create: Creating attractions are like epic journeys. In order to turn anticipation and expectation into reality they require - identifying the destination, great planning, assembling the right crew and being prepared for all eventualities along the way before finally arriving. The design process is a fundamental part of that journey. This presentation offers a number of ideas to assist in navigating a safe passage towards realising an attraction.
“Planning for Climate change & “Green” issues”: It is time for the ‘Green Theme Park’! The phase ‘ECO-EMBEDDED’ is becoming a trend-topic in all the media, and the visitor attraction and leisure industry is the latest sector that is turning seriously to what the impacts and benefits could bring. In a thought provoking presentation – supported with images and statistical data KWP will present the issues that need to be considered by every company in this sector ranging from Waste Hierarchy to Ecology and much more beyond.
Sponsorship & fund-raising: Sponsorship may be sought by a variety of organisations including commercial businesses, not for profit organisations such as museums and events and festivals. Organisations wanting to raise money from the business world need to understand that sponsorship is about building relationships with potential sponsors. Frequently it is about funding in the long term rather than achieving success in the short term. Obtaining sponsorship is a time consuming activity that requires resources and realistically the odds of success can be as low as one in ten applications for sponsorship are successful. Some of the basic issues for improving the odd of successful sponsorship are explored in this workshop.
Saturday 24 March – Afternoon sessions
Shopping Centers, Retail & the Great Recession: The Great Recession has had a profound and lasting impact on the culture of consumerism and is negatively impacting retailers and shopping centers built on the model of conspicuous consumption. A ‘new normal’ is being shaped by the new Grounded Consumer’s value equation for the use of both their money and time. The Grounded Consumer places less importance on acquiring stuff and more importance on experiences. To survive and thrive in the new economy, shopping centers and retailers will need to reinvent themselves. This presentation explores the trends that are shaping the new normal and how retailers and shopping centers need to re-invent their models to capture shopper footfall and expenditures.
Marketing visitor attractions: Successful visitor attractions can be defined as “somewhere worth leaving home for” and this is as relevant to a museum, theme park or art gallery for example as it is to a tourist area or town. In a successful visitor attraction, the product on offer is the experience itself. Committing time to that experience must be rewarding for the individual; spending money on that experience must be worthwhile. In the experience economy, visitor attractions must constantly "reinvent" themselves to encourage repeat visits and survive. Marketing this economy of experience is about quality, service and choice – it is not about size nor is it just about a large advertising budget. Every visitor attraction is experienced on the smallest possible scale – by an individual visitor making an individual choice. Successful visitor attractions of whatever size sell expectations, experiences and memories to individual consumers. Some of the basic principles of marketing visitor attractions will be explored and discussed in this workshop.
Sunday 25 April 2010
Edutainment, the New Added Value for Leisure Experiences: All types of location-based leisure experiences, including family entertainment centers, amusement parks, other type attractions, resorts, retail stores and shopping centers, can greatly enhance their appeal and value by incorporation a learning component with the fun and leisure. The younger and more educated generations respond positively to edutainment. What exactly is edutainment? How does it differ for different age and cohort groups? How can you incorporate it in your consumer business? This presentation will explore these questions and much more about the power of edutainment.
Passport or Passion: How to Encourage Young Emirati to Develop a Career in the Leisure and Tourism Industry? The UAE is a multinational and multicultural society. Less than 20% of the population is Emirati. Economic development is carried by both Emirati and expatriates. Tourism and leisure are important sectors in the economic growth of the UAE. However, young Emirati are not yet really warming to these sectors. This presentation aims to share thoughts and experiences about stimulating young Emirati to work in the tourism and leisure industry. Producing potential senior and middle managers requires appropriate knowledge, skills and attitude. Leisure and tourism have their own dynamics. The European International College for Hotel Management & Tourism makes an effort to attract young Emirati to these dynamic industries
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