MEAF
PROGRAMME
Intro: the subject matters for the Forum are designed to appeal primarily to developers, owners and senior management of all types of attractions – amusement, water and themed parks, museums, zoo's, heritage centres, family entertainment centres and related attracttions facilities.
- Design and Create:
Ray Hole/RHA (UK)
The creation of successful visitor experiences requires understanding, knowledge, imagination, innovation and skill.
All these attributes are presented by experts in several different fields and is spread over two different sessions. [Presentation + Discussion groups]
- How to successfully finance your project:
Dr Wolf Vierich/Vitala Group (UK)
This covers investments/startups/joint ventures/ buy outs and all types of projects from FECs to resorts, hotels, water, themed, amusement parks and related leisure businesses.
Includes feasibility and marketing studies, business plan development budget and many other aspects necessary to successfully raise finance. [Presentation + discussion groups].
- Planning for Climate change & “Green” issues:
Kevin Williams/KWP (UK)
Literally “hot and cold” subjects which, it is now generally accepted, will affect everyone in business, not least those with outdoor attractions. Overview, predictions and advice are offered in order to stimulate interest and discussion and provide solutions
- Sponsorships:
Ahrania Platten/Vitala Group (USA & UK)
Creating commercially beneficial sponsorship opportunities is a specialist operation so as to avoid pitfalls. Detailed presentation on different forms and types of sponsorship that are best suited to a particular attraction - those that work and those that are likely to fail. [Additional case studies in workshop format].
- Marketing:
Nick Booker - Attract Marketing (UK)
Different attractions require different marketing strategies, dependent upon what they are offering to the visitor and budget. Solutions and suggestions offered in 2 sessions and Workshop format.
- Shopping Centers, Retail & the Great Recession:
Randy White & Saeed Alkuwari/White Hutchinson (USA & Qatar)
The Great Recession has had a profound and lasting impact on the culture of consumerism and is negatively impacting retailers and shopping centers built on the model of conspicuous consumption. A ‘new normal’ is being shaped by the new Grounded Consumer’s value equation for the use of both their money and time. The Grounded Consumer places less importance on acquiring stuff and more importance on experiences. To survive and thrive in the new economy, shopping centers and retailers will need to reinvent themselves. This presentation explores the trends that are shaping the new normal and how retailers and shopping centers need to re-invent their models to capture shopper footfall and expenditures.
- Edutainment, the New Added Value for Leisure Experiences:
Randy White - White Hutchinson Inc (US & Qatar)
All types of location-based leisure experiences, including family entertainment centers, amusement parks, other type attractions, resorts, retail stores and shopping centers, can greatly enhance their appeal and value by incorporation a learning component with the fun and leisure. The younger and more educated generations respond positively to edutainment. What exactly is edutainment? How does it differ for different age and cohort groups? How can you incorporate it in your consumer business? This presentation will explore these questions and much more about the power of edutainment.
- Vocational qualifications:
Claudia Haberts/European Int’l College (Abu Dhabi)
At some stage it will be mainly members of the indigenous population who will be managing and operating many of the attractions in the region. Producing potential senior managers requires not just the hands-on experience of working within the attractions environment but also appropriate business acumen and an understanding of the industry.
Steps are being taken to introduce a suitable vocational qualification and this presentation deals with the practical and possible aspects of providing suitable courses within the ME region.
MEAF 2010 Programme
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MEAF 2010 Booking Form
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